Full guide to Google’s latest Smart Creatives
Writing and testing ads has been one of the toughest and most time consuming tasks of advertisers till now. This…
How to track in-store visits in Google Ads
Physical retail is not dead, on the contrary, the high street is living its Renaissance and in-store visits are on…
My Top 7 Picks from the Google Marketing Live 2019
Every year Google organises one of the largest tech marketing conferences: Google Marketing Live. Last year the innovations presented were…
Google Shopping – Beginner’s Guide to Advertising in 2019
Google shopping ads are designed for e-commerce sellers and help them show their products across multiple Google properties: Search, Maps,…
Google’s Smart Campaigns for Small Businesses
Smart Campaigns is the first truly tailored to small businesses solution from Google using the company’s bespoke machine learning technology.…
Optimising for Mobile Search with Accelerated Mobile Pages
Google* has always been focused on sustaining an excellent customer experience. In the last year they have been especially focused…
The Differences between Google and Facebook Advertising Which you Should Know
Online advertising has been split between two major options - Facebook or Google Ads. Most advertisers spend money on at…
What You Need to Know about Advertising on Amazon
Advertising on Amazon is gradually becoming a popular topic amongst e-commerce marketers as an alternative or an add-on to Google…
Will Google Smart Campaigns Replace Agencies?
Recently I was invited to speak at the Vertex Summit event at WeWork, London. I was part of a panel…
How to Start with Twitter Marketing – Organic and Paid?
In my last two years of blogging I have mostly been focusing on Google and Facebook ads. However Twitter marketing…