Monthly Archives: June 2019

How to Optimise Smart Bidding with Google Ads

smart-bidding-strategies-google

There are two ways of setting your campaign in Google ads – with Smart Bidding or Manual Bidding. Many advertisers still use Manual Bidding or their own scripts and bidding solutions. Google’s smart bidding strategies optimise bids and try to achieve a certain goal. They adjust bids automatically based on the search queries and the […]

Local Marketing for Small Businesses – Online to Offline

Online to offline (O2O) marketing is becoming hotter and hotter topic in the world of online marketing. Research shows that 90% of people who were looking for a local business on Google Maps visited the location within 48 hours. This is a powerful stat for the meaning of online presence for offline actions. Physical stores […]

Full guide to Google’s latest Smart Creatives

Writing and testing ads has been one of the toughest and most time consuming tasks of advertisers till now. This is why Google centered its machine-learning technology to solve this problem. Smart solutions from Google have tackled the intricacy of bidding, the complexity of attribution, audiences and now creatives. Smart Creatives for Search The most […]