Monthly Archives: May 2019

My Top 7 Picks from the Google Marketing Live 2019

google marketing live 2019

Every year Google organises one of the largest tech marketing conferences: Google Marketing Live. Last year the innovations presented were some of the most significant ones: Local Campaigns, Smart Shopping, Local Inventory Ads, Showcase ads, Hotel Ads…This year Google build up some new ad types like Gallery Ads and Discovery Campaigns expanding their marketing product […]

Google Shopping – Beginner’s Guide to Advertising in 2019

google-shopping

Google shopping ads are designed for e-commerce sellers and help them show their products across multiple Google properties: Search, Maps, YouTube and Display. In today’s article I will dig into the Google Shopping and demystify its capabilities. The classical Google Product Shopping ads can be seen above the search results in search queries about products. […]