Monthly Archives: March 2019

What You Need to Know about Advertising on Amazon

amazon-advertising

Advertising on Amazon is gradually becoming a popular topic amongst e-commerce marketers as an alternative or an add-on to Google Shopping and Facebook Product Ads. In this article I would like to clarify how it works and what are the pros and cons of Amazon. Amazon Advertising vs Google Shopping First of all Amazon advertising […]

Will Google Smart Campaigns Replace Agencies?

google-smart-campaigns

Recently I was invited to speak at the Vertex Summit event at WeWork, London. I was part of a panel discussion followed by my workshop on digital advertising. At the panel I was asked the inevitable question: “will automated campaigns eventually replace humans?” What would be the role of PPC agencies when all campaigns could […]