Monthly Archives: February 2019

Making Valentine’s Day Marketing Great Again

valentines-marketing

Who celebrates Valentine’s Day most certainly? The advertisers and marketers! After the Black Friday, Christmas/ New Year holiday shopping sprees, January tends to be a dark and gloomy period. Easter is too far, no major events on the horizon. Then Valentine’s comes quite conveniently for marketers. It’s funny to watch all kind of businesses trying […]

Machine Learning, Smart Bidding and Google Ads

smart-bidding

Google Ads has one of the most sophisticated machine learning-powered bidding offered as a self service product. This means every advertiser, no matter how small has the opportunity to use this really advanced technology to run ads. What is Smart bidding? Smart bidding is automated bidding in the advertising auction, which is based on different […]