Google Shopping is a great platform for e-commerce businesses and as interest in e-commerce is growing so is also the demand for more online shopping ads. Recently Google launched Smart Shopping Campaigns which save time and expand reach for retailers’ ads. Google Shopping has been available for a long time, but it has been […]
Monthly Archives: July 2018
12
Jul
Jul
Google AdWords is now officially called Google Ads and this is not just a branding move. The Keynote Conference Google held on Wednesday morning brought a lot of innovations out of the lab and the main focus was on making the platform easy and simplified for the needs of small businesses. Google has a […]
04
Jul
Jul
Google has been working significantly over the last years to turn YouTube into a platform for conversions. YouTube has been traditionally overlooked by performance marketers as a less suitable tool for their goals. The truth is that it used to be very hard to track direct ROI form YouTube ads and to attribute conversions […]
01
Jul
Jul
Remarketing lists for search is a way to show your ads to people who already visited your website and adjust your channel to prioritise their searches. Google AdWords has this feature for web visitors and customer email lists. Google recommends this option for marketers, as it refines targeting like nothing else. What exactly is Remarketing Lists […]