I have recently been reading an amazing marketing classics Positioning: The Battle for Your Mind by Jack Trout. It is a relatively old book – from the 1980-ies, but the information can be applied nowadays. The main idea of the book is that for a brand to be successful, they must establish a position […]
Monthly Archives: February 2018
21
Feb
Feb
Hey AdWords fans, how are you doing? Using Display keywords has become one of the most often applied practices amongst advertisers. It works better than pure demographic targeting and allows you to show up to visitors who are interested in the topics of your keywords while they browse different websites. And as usually, the moment […]
14
Feb
Feb
I have recently been reading one of the greatest books about digital marketing I have encountered so far Dotcom Secrets by Russel Brunson. One of the parts I liked best is his strategy when it comes to creating an online business funnel. Here are the phases he identified: Phase 1. Determine traffic temperature. Here he […]
07
Feb
Feb
OK, you have set up your campaign and you can’t wait to get your results coming in. Very often everything seems to look good in the beginning, but when you start digging into the leads received from your campaign you start getting mixed feelings about those numbers you have been hitting. Most of the […]