Using BigQuery to identify marketing trends with public datasets in Google Cloud
As a marketer data is one of your biggest weapons. It helps you identify trends, business opportunities and fine tune…
AI and Digital Marketing: Google Ads, AI-Generated Videos, and Chatbots
Image credit: Deepmind @Unsplash Digital marketing has come a long way in the last decade, and it is rapidly evolving…
Marketing in uncertainty: What I learned from Google
Uncertainty is becoming the new normal. The coronavirus pandemic moved some of the biggest countries in the world into deliberate…
Marketing with TikTok Ads – All You Need to Know
TikTok Ads help marketers can benefit from very high levels of engagement and growing young audiences. The app started to…
Google’s Gallery Ads and the Future of Search
Gallery ads from Google were announced at the Google Marketing Live in 2019. Since then only few advertisers have had…
Holiday Season Preparation for E-commerce Advertisers
Summer is the time when e-commerce and retailers start preparing for the busiest time of the year. The holiday season…
Google Display 2019: Manual vs Automated ?
Google Ads has traditionally been connected mainly with search. As advertisers reach the limits of search campaigns and competition gets…
Conversion Tracking in Google Ads – Explained for Beginners
Advertising on Google has always been one of the priorities for a business when they start investing in marketing. However…
How to Optimise Smart Bidding with Google Ads
There are two ways of setting your campaign in Google ads - with Smart Bidding or Manual Bidding. Many advertisers…
Local Marketing for Small Businesses – Online to Offline
Online to offline (O2O) marketing is becoming hotter and hotter topic in the world of online marketing. Research shows that…