Tag Archives: startegy

Google’s Smart Display Banners

      You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords was new. These were the dark ages when AdWords was the tool of mostly scammy internet marketers. Yes, the basic design and poorly matching colour schemes are back. However, they have evolved in something more […]

The Sales Funnel vs the Customer Journey

I prefer to concentrate on practical information rather than on theory. However, there are certain frameworks which can make things much easier when planning a marketing strategy.   University classes taught students till recently to think of marketing as of a funnel. On top of the funnel you have the vaguely interested people who just […]

Seven reasons why generating leads can make you super successful

When people start thinking of marketing a new business or pushing a brand, they often think about social media posts, viral advertising, competitions and all kind of traffic generating technique. However, this is an approach, which is completely opposite to the logic. Here is why: 1. Most traffic is completely lost, if your website is […]

Why people are not buying from your website?

Ever wondered why people put goods in the shopping basket on your website and then abandon? Or even worse, they click on your expensive PPC ad and then leave your carefully written landing page and click the back button straight away. The answer is simple – they don’t know you, they don’t trust you, they […]