Tag Archives: sem

Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses

adwords-geo-targeting

Google AdWords Display Network Geo Targeting   You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]

How to start advertising on Russia’s search giant Yandex?

yandex-search

  As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain countries lie China for example. In other places the network is much less preferred compared to local ones.   Russia is a very specific case when it comes to digital platforms available. Facebook and LinkedIn […]

Why are businesses afraid to talk sales in their search ads?

I see the same situation quite often. People are really scared to experiment with AdWords ad copy, because they think more “aggressive” message would make their brand look bad. This is an argument which is completely unnecessary. Each online platform has its own communication style and failing to fit in it can leave you behind […]