Tag Archives: search

What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)

google-adwords-2.0

I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for businesses online. Google AdWords has always been a few steps ahead of other advertising platforms and they keep developing towards more automated an easier management. Using automatic bidding strategies like Target CPA is one of […]

How to start advertising on Russia’s search giant Yandex?

yandex-search

  As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain countries lie China for example. In other places the network is much less preferred compared to local ones.   Russia is a very specific case when it comes to digital platforms available. Facebook and LinkedIn […]