Tag Archives: remarketing

Maximise your Campaign Impact with Audience Lists

google-similar-audience-lists

    One of the most powerful features of online marketing platforms like Facebook and Google is the ability to utilise audience data the advertiser has available. A simple email list can turn into a powerful tool.   Facebook   Facebook allows online targeting of audiences based on the email addresses they have provided. If […]

What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)

google-adwords-2.0

I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for businesses online. Google AdWords has always been a few steps ahead of other advertising platforms and they keep developing towards more automated an easier management. Using automatic bidding strategies like Target CPA is one of […]

Snapchat Advertising is Coming. Are You Ready?

   Snapchat is the newest exciting platform which has launched advertising opportunities. It is definitely still a very fresh and unexplored territory by advertisers, except for a few big brands. This is what makes it exciting as a lot of opportunities lie there.   The problem with new products is usually the risk of overspending […]

LinkedIn Finally Launched Remarketing – How to Make Use of It?

After years of lagging behind a lot of PPC platforms, LinkedIn now wants to focus their attention on advertisers. Since a change of the interface of the platform about a month ago, LinkedIn is making efforts to catch up with other widely used advertising platforms.   I have loved LinkedIn from the beginning. It is […]

Remarketing with YouTube in 3 Steps

YouTube-Advertising-Article-Main-Image

YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]

How to Make Great Display Ads with No Special Knowledge

 So far I have been talking a lot about search and social media ads. However one of the first thing people think of when hearing digital marketing is banners. Let’s face it, almost every website we regularly visit is showing display ads. There are plenty of opportunities to get this ad format wrong, but don’t […]

3 Google Remarketing Strategies for Success

Remarketing, or retargeting, is a term which is becoming hotter and hotter in the digital world. What it basically means is placing a cookie, which is a small piece of data sent from your website and stored on the user’s computer by the user’s web browser. If you are thinking about boring banners chasing you […]