Tag Archives: google display network

What is programmatic advertising and why is it bigger than television?

programmatic-advertising

If you have anything to do with marketing and advertising you must have heard the term programmatic. Usually mentioned by someone who is not entirely sure what it means. Some say programmatic is like sex – a lot of people are talking about it, but few are doing it and even fewer actually good at […]

Remarketing with YouTube in 3 Steps

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YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]

How to Make Great Display Ads with No Special Knowledge

 So far I have been talking a lot about search and social media ads. However one of the first thing people think of when hearing digital marketing is banners. Let’s face it, almost every website we regularly visit is showing display ads. There are plenty of opportunities to get this ad format wrong, but don’t […]