Tag Archives: google adwords

Honest Review of Google AdWords Opportunities Tab

google-opportunities-review

When to follow the recommendations on your dashboard Google AdWords Opportunities is a controversial topic – many people love it, others find it irrelevant. However, in the recent months, especially after Google introduced a new interface for the AdWords advertisers’ platform there have been a lot of improvement.   For some of you who might […]

How to nail the Quality Score in Google AdWords every single time

One of the things a lot of Search Engine advertisers are stuck with are the quality score of their keywords. Every platform has internal scoring system to award advertisers who have good and relevant ads and landing pages and penalise the rest with higher costs.   Google AdWords has the quality score which is assigned […]

Optimising Your Website for Voice Search

Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact of voice search on the way people are using search engines.   With the development of voice typing […]

What is Google AdWords 2.0 (Part two – Automation)

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Google AdWords is getting to a new level of sophistication and creates more and more opportunities for us as marketers to automate our jobs, get larger impact with less efforts. Exact Keyword Match Changes One of the coolest new features of Google AdWords 2.0 is the way keywords matches become more and more intuitive to […]

What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)

google-adwords-2.0

I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for businesses online. Google AdWords has always been a few steps ahead of other advertising platforms and they keep developing towards more automated an easier management. Using automatic bidding strategies like Target CPA is one of […]

Six simple steps to automate your AdWords PPC

automation-ppc

  Managing an AdWords account can be really time consuming and unproductive if only done manually. Google is working on multiple ways to make the process automatic and eventually will replace all manual settings with ready automation. To be prepared for this change when it happens, it would be great to start using automation now. […]

How to use Google Inventory Ads to increase sales in store?

google-inventory ad

Local inventory ads are a variation of Google Shopping Ad. They show products from your nearest physical store to mobile device users. Currently this feature is available just for retailers in US, UK, Germany, France, Japan, and Australia. If your country is not listed, you can contact Google from this form.   How does a […]

Five Techniques to Do Keyword Research Like a Pro

Keyword research

When starting with Google AdWords one of the most important moments is getting the right account structure. Google recommends you to be as granular as possible to have full control over your account.   Choosing your campaigns. You must think of the account as a mirror to your website. For example, if you are selling […]

Remarketing with YouTube in 3 Steps

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YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]

3 Google Remarketing Strategies for Success

Remarketing, or retargeting, is a term which is becoming hotter and hotter in the digital world. What it basically means is placing a cookie, which is a small piece of data sent from your website and stored on the user’s computer by the user’s web browser. If you are thinking about boring banners chasing you […]