Category Archives: Socia Media

Remarketing with YouTube in 3 Steps

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YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]

How To Match the Right Facebook Ad Format to Your Marketing Goal

Facebook’s efforts to get more attractive to advertisers are resulting into multiple new ways of advertising. Recently we heard forecasts that in the middle of 2017 it will hit the limit it has set on the number of advertisements that can be shown in the main app’s news feed. (read more) Recently a survey shows […]

The Three Keystones of LinkedIn Paid Advertising – How to Maximise Your ROI

Advertising on LinkedIn does not seem to be the hottest topic around when it comes to PPC, as is it is limited to certain amount of industries which find relevant audience there. Besides Recruiting, LinkedIn can be a very powerful tool for tech start ups for businesses building awareness for their solution, education platforms(online and […]

Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy

If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message  in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]