Category Archives: Socia Media

Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses

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Google AdWords Display Network Geo Targeting   You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]

The Sales Funnel vs the Customer Journey

I prefer to concentrate on practical information rather than on theory. However, there are certain frameworks which can make things much easier when planning a marketing strategy.   University classes taught students till recently to think of marketing as of a funnel. On top of the funnel you have the vaguely interested people who just […]

What companies miss out on LinkedIn advertising? (part two)

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Last week I introduced some insights from an exclusive product launch event which I attended at LinkedIn offices in London. If you have missed the article you can still read it on my blog. This time I will introduce some features which have been known for a while, but thanks to our presenters from LinkedIn, […]

What companies miss out on LinkedIn advertising? (part one)

I cannot tell how much like LinkedIn and how much sales, jobs and opportunities I really owe to it. I have been actively using its free features for more than five years and done paid advertising since it became first available. LinkedIn is not only professional networking tool, but also perfect platform for researching companies, […]

How to make the best out of your data?

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Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]

Five Things Average Businesses Miss on with Social Media

social-media-marketing

Some of the biggest complain coming from start-ups and even quite established medium size businesses is they have no time they use social media. Then you can still hear the good old “our audience is not on Facebook/Twitter/Instagram”. The newest cliché is “you cannot achieve impact on social media without paid ads”   There are […]

Snapchat Advertising is Coming. Are You Ready?

   Snapchat is the newest exciting platform which has launched advertising opportunities. It is definitely still a very fresh and unexplored territory by advertisers, except for a few big brands. This is what makes it exciting as a lot of opportunities lie there.   The problem with new products is usually the risk of overspending […]

How to Help Facebook Meet Their Goals to Meet Yours

Facebook ads remain a bit of an enigma for many advertisers, Still relatively new and developing very fast, there are less common rules to win with Facebook and often it goes to just constant trial and error work. Getting the right approach might be easier if only you can step in Facebook’s shoes for a […]

Remarketing with YouTube in 3 Steps

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YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]