Category Archives: PPC

Why are businesses afraid to talk sales in their search ads?

I see the same situation quite often. People are really scared to experiment with AdWords ad copy, because they think more “aggressive” message would make their brand look bad. This is an argument which is completely unnecessary. Each online platform has its own communication style and failing to fit in it can leave you behind […]

Ad Extensions – Your Secret Best Friend on Google?

ad-extensions-google-adwords

I know we started exploring very exciting topics recently – video, email, display ads, social media, but today I will get down to some nitty-gritty AdWords stuff we tend to underestimate, however it can really make our lives easier and help us win auction after auction – the ad extensions. I briefly mentioned this before […]