Category Archives: PPC

Honest Review of Google AdWords Opportunities Tab

google-opportunities-review

When to follow the recommendations on your dashboard Google AdWords Opportunities is a controversial topic – many people love it, others find it irrelevant. However, in the recent months, especially after Google introduced a new interface for the AdWords advertisers’ platform there have been a lot of improvement.   For some of you who might […]

How to nail the Quality Score in Google AdWords every single time

One of the things a lot of Search Engine advertisers are stuck with are the quality score of their keywords. Every platform has internal scoring system to award advertisers who have good and relevant ads and landing pages and penalise the rest with higher costs.   Google AdWords has the quality score which is assigned […]

Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses

adwords-geo-targeting

Google AdWords Display Network Geo Targeting   You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]

How to Find if Your Paid Online Campaign is Profitable ?

profitable-max-cpc-formula

  Advertising dollars are easily spent online, but you can easily keep track on profitability with simple formula. A few numbers which you must think about   First you need to know two things – the unique value of one visit to your site and your profit margin. How to get these number?   To […]

Find Good Keywords with the Search Term Report

Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions and conservative approach. The more analytical approach to PPC I adopt the clearer I get to see through the eyes of the customer. Data, when used well can draw a very precise picture of your […]

Google’s Smart Display Banners

      You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords was new. These were the dark ages when AdWords was the tool of mostly scammy internet marketers. Yes, the basic design and poorly matching colour schemes are back. However, they have evolved in something more […]

What is Google AdWords 2.0 (Part two – Automation)

google-adwords-2.0

Google AdWords is getting to a new level of sophistication and creates more and more opportunities for us as marketers to automate our jobs, get larger impact with less efforts. Exact Keyword Match Changes One of the coolest new features of Google AdWords 2.0 is the way keywords matches become more and more intuitive to […]

What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)

google-adwords-2.0

I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for businesses online. Google AdWords has always been a few steps ahead of other advertising platforms and they keep developing towards more automated an easier management. Using automatic bidding strategies like Target CPA is one of […]

How to start advertising on Russia’s search giant Yandex?

yandex-search

  As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain countries lie China for example. In other places the network is much less preferred compared to local ones.   Russia is a very specific case when it comes to digital platforms available. Facebook and LinkedIn […]