When we talk about PPC and Google we tend to look for the newest solutions, the hacks and tricks, the upcoming beta products, but many of us forget to do the basics first. Here are few of the basic things you can do right now and improve your account, before heading to the complicated stuff: […]
Category Archives: Marketing
30
Mar
Mar
Digital marketing is no longer a separate channel aside from the traditional ones, it is surely becoming the norm and successful company are leveraging from improving every point of their customers’ journey online. Companies can leverage their branding with digital immensely. What are the main mechanisms for creating a strong brand online? Creating Value. Creating […]
Marketing, Social Media Advertising
The Three Keystones of LinkedIn Paid Advertising – How to Maximise Your ROI
30
Mar
Mar
Advertising on LinkedIn does not seem to be the hottest topic around when it comes to PPC, as is it is limited to certain amount of industries which find relevant audience there. Besides Recruiting, LinkedIn can be a very powerful tool for tech start ups for businesses building awareness for their solution, education platforms(online and […]
Marketing, Social Media Advertising
Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy
29
Mar
Mar
If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]
29
Mar
Mar
Platform omnichannel click bait thought leadership pivot. Disrupt taste makers council conversions emerging.