Category Archives: Marketing

Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses

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Google AdWords Display Network Geo Targeting   You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]

How to Find if Your Paid Online Campaign is Profitable ?

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  Advertising dollars are easily spent online, but you can easily keep track on profitability with simple formula. A few numbers which you must think about   First you need to know two things – the unique value of one visit to your site and your profit margin. How to get these number?   To […]

Find Good Keywords with the Search Term Report

Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions and conservative approach. The more analytical approach to PPC I adopt the clearer I get to see through the eyes of the customer. Data, when used well can draw a very precise picture of your […]

Optimising Your Website for Voice Search

Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact of voice search on the way people are using search engines.   With the development of voice typing […]

Google’s Smart Display Banners

      You might have spotted some banner ads online which nostalgically remind of the times when Google AdWords was new. These were the dark ages when AdWords was the tool of mostly scammy internet marketers. Yes, the basic design and poorly matching colour schemes are back. However, they have evolved in something more […]

10 Reasons You Should Invest in a Chatbot for Your Business Now

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There is a new area which is likely to transform lead generation completely in the following years. There are number of reasons why business which catch this trend early enough will be able to profit immensely:     Reason 1. Chatbots have no working hours. They don’t go home after 6 pm, they don’t arrive […]

The Sales Funnel vs the Customer Journey

I prefer to concentrate on practical information rather than on theory. However, there are certain frameworks which can make things much easier when planning a marketing strategy.   University classes taught students till recently to think of marketing as of a funnel. On top of the funnel you have the vaguely interested people who just […]

What is Google AdWords 2.0 (Part two – Automation)

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Google AdWords is getting to a new level of sophistication and creates more and more opportunities for us as marketers to automate our jobs, get larger impact with less efforts. Exact Keyword Match Changes One of the coolest new features of Google AdWords 2.0 is the way keywords matches become more and more intuitive to […]

What is Google AdWords 2.0 (Part 1 – Remarkeitng for Search)

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I already devoted a few articles to the importance of successful remarketing strategy and the new possibilities becoming available for businesses online. Google AdWords has always been a few steps ahead of other advertising platforms and they keep developing towards more automated an easier management. Using automatic bidding strategies like Target CPA is one of […]