Category Archives: Marketing

Honest Review of Google AdWords Opportunities Tab

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When to follow the recommendations on your dashboard Google AdWords Opportunities is a controversial topic – many people love it, others find it irrelevant. However, in the recent months, especially after Google introduced a new interface for the AdWords advertisers’ platform there have been a lot of improvement.   For some of you who might […]

How to Create a Great Marketing Plan

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Creating marketing plan with a stable understanding of your tactic at each stage of the journey is crucial for the success of your efforts. The good part is that you don’t have to come up with some complicated ideas. Your plan will start showing up as soon as you dig in the signal your customers […]

How to nail the Quality Score in Google AdWords every single time

One of the things a lot of Search Engine advertisers are stuck with are the quality score of their keywords. Every platform has internal scoring system to award advertisers who have good and relevant ads and landing pages and penalise the rest with higher costs.   Google AdWords has the quality score which is assigned […]

Understanding Your Audiences with Google Analytics

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Google Analytics is one of the best places to start from when you want to understand your audience. It’s free and easy to install on any website. If you want to know how to install it on WordPress website follow this video.   Once you have set it up and collected some data you can […]

Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses

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Google AdWords Display Network Geo Targeting   You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]

How to Find if Your Paid Online Campaign is Profitable ?

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  Advertising dollars are easily spent online, but you can easily keep track on profitability with simple formula. A few numbers which you must think about   First you need to know two things – the unique value of one visit to your site and your profit margin. How to get these number?   To […]

Find Good Keywords with the Search Term Report

Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions and conservative approach. The more analytical approach to PPC I adopt the clearer I get to see through the eyes of the customer. Data, when used well can draw a very precise picture of your […]

Optimising Your Website for Voice Search

Digital Marketing is one of the most dynamic fields you could imagine. In my recent article, I was talking about bots which take over sales and marketing. This time I am going to talk about the impact of voice search on the way people are using search engines.   With the development of voice typing […]