Category Archives: Facebook

How to reduce costs and increase conversions with Facebook remarketing

facebook-remarketing

Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool.  Well, he is going back […]

The ultimate 2018 advertising strategy

advertising=strategy-2018

The new year is coming and this is a great time to think about your advertising strategy for the following months. I don’t want to be a holiday spoiler, but after a week or so of chilling, the new year starts and all these brave resolutions will not turn into reality without getting ready to […]

Maximise your Campaign Impact with Audience Lists

google-similar-audience-lists

    One of the most powerful features of online marketing platforms like Facebook and Google is the ability to utilise audience data the advertiser has available. A simple email list can turn into a powerful tool.   Facebook   Facebook allows online targeting of audiences based on the email addresses they have provided. If […]

Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses

adwords-geo-targeting

Google AdWords Display Network Geo Targeting   You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]

How to Find if Your Paid Online Campaign is Profitable ?

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  Advertising dollars are easily spent online, but you can easily keep track on profitability with simple formula. A few numbers which you must think about   First you need to know two things – the unique value of one visit to your site and your profit margin. How to get these number?   To […]

10 Reasons You Should Invest in a Chatbot for Your Business Now

chat-bots

There is a new area which is likely to transform lead generation completely in the following years. There are number of reasons why business which catch this trend early enough will be able to profit immensely:     Reason 1. Chatbots have no working hours. They don’t go home after 6 pm, they don’t arrive […]

How to make the best out of your data?

data-ppc-reporting

Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]

Five Things Average Businesses Miss on with Social Media

social-media-marketing

Some of the biggest complain coming from start-ups and even quite established medium size businesses is they have no time they use social media. Then you can still hear the good old “our audience is not on Facebook/Twitter/Instagram”. The newest cliché is “you cannot achieve impact on social media without paid ads”   There are […]

Snapchat Advertising is Coming. Are You Ready?

   Snapchat is the newest exciting platform which has launched advertising opportunities. It is definitely still a very fresh and unexplored territory by advertisers, except for a few big brands. This is what makes it exciting as a lot of opportunities lie there.   The problem with new products is usually the risk of overspending […]

How to Help Facebook Meet Their Goals to Meet Yours

Facebook ads remain a bit of an enigma for many advertisers, Still relatively new and developing very fast, there are less common rules to win with Facebook and often it goes to just constant trial and error work. Getting the right approach might be easier if only you can step in Facebook’s shoes for a […]