Snapchat Advertising is Coming. Are You Ready?

   Snapchat is the newest exciting platform which has launched advertising opportunities. It is definitely still a very fresh and unexplored territory by advertisers, except for a few big brands. This is what makes it exciting as a lot of opportunities lie there.   The problem with new products is usually the risk of overspending […]

LinkedIn Finally Launched Remarketing – How to Make Use of It?

After years of lagging behind a lot of PPC platforms, LinkedIn now wants to focus their attention on advertisers. Since a change of the interface of the platform about a month ago, LinkedIn is making efforts to catch up with other widely used advertising platforms.   I have loved LinkedIn from the beginning. It is […]

How to Help Facebook Meet Their Goals to Meet Yours

Facebook ads remain a bit of an enigma for many advertisers, Still relatively new and developing very fast, there are less common rules to win with Facebook and often it goes to just constant trial and error work. Getting the right approach might be easier if only you can step in Facebook’s shoes for a […]

Ad Extensions – Your Secret Best Friend on Google?

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I know we started exploring very exciting topics recently – video, email, display ads, social media, but today I will get down to some nitty-gritty AdWords stuff we tend to underestimate, however it can really make our lives easier and help us win auction after auction – the ad extensions. I briefly mentioned this before […]

Remarketing with YouTube in 3 Steps

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YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]

How to Make Great Display Ads with No Special Knowledge

 So far I have been talking a lot about search and social media ads. However one of the first thing people think of when hearing digital marketing is banners. Let’s face it, almost every website we regularly visit is showing display ads. There are plenty of opportunities to get this ad format wrong, but don’t […]

How To Match the Right Facebook Ad Format to Your Marketing Goal

Facebook’s efforts to get more attractive to advertisers are resulting into multiple new ways of advertising. Recently we heard forecasts that in the middle of 2017 it will hit the limit it has set on the number of advertisements that can be shown in the main app’s news feed. (read more) Recently a survey shows […]

The Five Steps That Will Improve Your AdWords Performance in 20 Minutes

When we talk about PPC and Google we tend to look for the newest solutions, the hacks and tricks, the upcoming beta products, but many of us forget to do the basics first. Here are few of the basic things you can do right now and improve your account, before heading to the complicated stuff: […]

How to Excel Your Branding with Digital

Digital marketing is no longer a separate channel aside from the traditional ones, it is surely becoming the norm and successful company are leveraging from improving every point of their customers’ journey online. Companies can leverage their branding with digital immensely. What are the main mechanisms for creating a strong brand online? Creating Value. Creating […]

The Three Keystones of LinkedIn Paid Advertising – How to Maximise Your ROI

Advertising on LinkedIn does not seem to be the hottest topic around when it comes to PPC, as is it is limited to certain amount of industries which find relevant audience there. Besides Recruiting, LinkedIn can be a very powerful tool for tech start ups for businesses building awareness for their solution, education platforms(online and […]