How to start advertising on Russia’s search giant Yandex?

yandex-search

  As you might probably know, Google is not an omnipotent search engine company. It is even forbidden in certain countries lie China for example. In other places the network is much less preferred compared to local ones.   Russia is a very specific case when it comes to digital platforms available. Facebook and LinkedIn […]

What companies miss out on LinkedIn advertising? (part two)

linkedin-ads

Last week I introduced some insights from an exclusive product launch event which I attended at LinkedIn offices in London. If you have missed the article you can still read it on my blog. This time I will introduce some features which have been known for a while, but thanks to our presenters from LinkedIn, […]

What companies miss out on LinkedIn advertising? (part one)

I cannot tell how much like LinkedIn and how much sales, jobs and opportunities I really owe to it. I have been actively using its free features for more than five years and done paid advertising since it became first available. LinkedIn is not only professional networking tool, but also perfect platform for researching companies, […]

Why people are not buying from your website?

Ever wondered why people put goods in the shopping basket on your website and then abandon? Or even worse, they click on your expensive PPC ad and then leave your carefully written landing page and click the back button straight away. The answer is simple – they don’t know you, they don’t trust you, they […]

How to make the best out of your data?

data-ppc-reporting

Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]

Six simple steps to automate your AdWords PPC

automation-ppc

  Managing an AdWords account can be really time consuming and unproductive if only done manually. Google is working on multiple ways to make the process automatic and eventually will replace all manual settings with ready automation. To be prepared for this change when it happens, it would be great to start using automation now. […]

How to use Google Inventory Ads to increase sales in store?

google-inventory ad

Local inventory ads are a variation of Google Shopping Ad. They show products from your nearest physical store to mobile device users. Currently this feature is available just for retailers in US, UK, Germany, France, Japan, and Australia. If your country is not listed, you can contact Google from this form.   How does a […]

Five Things Average Businesses Miss on with Social Media

social-media-marketing

Some of the biggest complain coming from start-ups and even quite established medium size businesses is they have no time they use social media. Then you can still hear the good old “our audience is not on Facebook/Twitter/Instagram”. The newest cliché is “you cannot achieve impact on social media without paid ads”   There are […]

Five Techniques to Do Keyword Research Like a Pro

Keyword research

When starting with Google AdWords one of the most important moments is getting the right account structure. Google recommends you to be as granular as possible to have full control over your account.   Choosing your campaigns. You must think of the account as a mirror to your website. For example, if you are selling […]

Why are businesses afraid to talk sales in their search ads?

I see the same situation quite often. People are really scared to experiment with AdWords ad copy, because they think more “aggressive” message would make their brand look bad. This is an argument which is completely unnecessary. Each online platform has its own communication style and failing to fit in it can leave you behind […]