Author Archives: Odolena

How to use Google Inventory Ads to increase sales in store?

google-inventory ad

Local inventory ads are a variation of Google Shopping Ad. They show products from your nearest physical store to mobile device users. Currently this feature is available just for retailers in US, UK, Germany, France, Japan, and Australia. If your country is not listed, you can contact Google from this form.   How does a […]

Five Things Average Businesses Miss on with Social Media

social-media-marketing

Some of the biggest complain coming from start-ups and even quite established medium size businesses is they have no time they use social media. Then you can still hear the good old “our audience is not on Facebook/Twitter/Instagram”. The newest cliché is “you cannot achieve impact on social media without paid ads”   There are […]

Five Techniques to Do Keyword Research Like a Pro

Keyword research

When starting with Google AdWords one of the most important moments is getting the right account structure. Google recommends you to be as granular as possible to have full control over your account.   Choosing your campaigns. You must think of the account as a mirror to your website. For example, if you are selling […]

Why are businesses afraid to talk sales in their search ads?

I see the same situation quite often. People are really scared to experiment with AdWords ad copy, because they think more “aggressive” message would make their brand look bad. This is an argument which is completely unnecessary. Each online platform has its own communication style and failing to fit in it can leave you behind […]

Snapchat Advertising is Coming. Are You Ready?

   Snapchat is the newest exciting platform which has launched advertising opportunities. It is definitely still a very fresh and unexplored territory by advertisers, except for a few big brands. This is what makes it exciting as a lot of opportunities lie there.   The problem with new products is usually the risk of overspending […]

LinkedIn Finally Launched Remarketing – How to Make Use of It?

After years of lagging behind a lot of PPC platforms, LinkedIn now wants to focus their attention on advertisers. Since a change of the interface of the platform about a month ago, LinkedIn is making efforts to catch up with other widely used advertising platforms.   I have loved LinkedIn from the beginning. It is […]

How to Help Facebook Meet Their Goals to Meet Yours

Facebook ads remain a bit of an enigma for many advertisers, Still relatively new and developing very fast, there are less common rules to win with Facebook and often it goes to just constant trial and error work. Getting the right approach might be easier if only you can step in Facebook’s shoes for a […]

Ad Extensions – Your Secret Best Friend on Google?

ad-extensions-google-adwords

I know we started exploring very exciting topics recently – video, email, display ads, social media, but today I will get down to some nitty-gritty AdWords stuff we tend to underestimate, however it can really make our lives easier and help us win auction after auction – the ad extensions. I briefly mentioned this before […]

Remarketing with YouTube in 3 Steps

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YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]

How to Make Great Display Ads with No Special Knowledge

 So far I have been talking a lot about search and social media ads. However one of the first thing people think of when hearing digital marketing is banners. Let’s face it, almost every website we regularly visit is showing display ads. There are plenty of opportunities to get this ad format wrong, but don’t […]