Author Archives: Odolena

Google AdWords Display Keyword Evolution

googole-adwords-display-keywords

Hey AdWords fans, how are you doing? Using Display keywords has become one of the most often applied practices amongst advertisers. It works better than pure demographic targeting and allows you to show up to visitors who are interested in the topics of your keywords while they browse different websites. And as usually, the moment […]

The 7 phases of a successful online sales funnel

online-sales-funnel-phases

I have recently been reading one of the greatest books about digital marketing I have encountered so far Dotcom Secrets by Russel Brunson. One of the parts I liked best is his strategy when it comes to creating an online business funnel. Here are the phases he identified: Phase 1. Determine traffic temperature. Here he […]

How to avoid these common geo-targeting traps with Google Adwords

      OK, you have set up your campaign and you can’t wait to get your results coming in. Very often everything seems to look good in the beginning, but when you start digging into the leads received from your campaign you start getting mixed feelings about those numbers you have been hitting.   […]

How your remarketing campaigns could be affected by Google’s new setting?

Google recently announced that is will implement some changes in the account dashboards of users, so that they have more power on the so called “reminder ads”, i.e. remarketing. The announcement was met with a lot of scared reactions by advertisers and media. Let’s have a sober look on what has changed.   In 2012 […]

The ultimate marketer’s reading list – top 7 books which will change the way you think

book-list-makreting

No matter if you are a free-lancer, consultancy owner, or an account manager, there is one secure way to elevate your work to the next level – learning constantly. Digital marketing techniques change almost every month, there are updates on algorithms, settings, targeting options. What the key difference is the approach –some things seem to […]

How to reduce costs and increase conversions with Facebook remarketing

facebook-remarketing

Few days ago, Facebook announced changing the number of ads and company organic posts users would be exposed to in the newsfeed. If you have watched the Social Network movie you probably remember the moment when Marc Zuckerberg opposed to monetising The Facebook with ads, because they are not cool.  Well, he is going back […]

7 Steps to Better Mobile Marketing

better-mobile-marketing

Nearly 60% of the searches online happen on mobile, not to mention social media clicks and email checks. People might still tend to finish their purchases on desktop, but with considerable research on other devices over time.   Here is my guide on optimising your website and online marketing. Landing page loading time. There are […]

What is programmatic advertising and why is it bigger than television?

programmatic-advertising

If you have anything to do with marketing and advertising you must have heard the term programmatic. Usually mentioned by someone who is not entirely sure what it means. Some say programmatic is like sex – a lot of people are talking about it, but few are doing it and even fewer actually good at […]

The ultimate 2018 advertising strategy

advertising=strategy-2018

The new year is coming and this is a great time to think about your advertising strategy for the following months. I don’t want to be a holiday spoiler, but after a week or so of chilling, the new year starts and all these brave resolutions will not turn into reality without getting ready to […]

Honest Review of Google AdWords Opportunities Tab

google-opportunities-review

When to follow the recommendations on your dashboard Google AdWords Opportunities is a controversial topic – many people love it, others find it irrelevant. However, in the recent months, especially after Google introduced a new interface for the AdWords advertisers’ platform there have been a lot of improvement.   For some of you who might […]