Monthly Archives: October 2017

Five tools you should use yourself, before hiring an SEO expert

learn-seo

So far, I have been concentrated on Pay Per Click(PPC) advertising in my blog articles. However, SEO (Search Engine Optimisation) is something I started exploring recently and from what I see there are a lot of correlations between the two. If you have never done SEO, here is a quick start for you: Moz It’s […]

Geo Targeting in Digital Marketing is the Superpower for Physical Location Businesses

adwords-geo-targeting

Google AdWords Display Network Geo Targeting   You can choose in the settings of your display as an objective to drive visits to your store, or any physical location your business is in. Google will smartly target by location visitors who are in the area you choose. The campaign can bid higher for these users […]

How to Find if Your Paid Online Campaign is Profitable ?

profitable-max-cpc-formula

  Advertising dollars are easily spent online, but you can easily keep track on profitability with simple formula. A few numbers which you must think about   First you need to know two things – the unique value of one visit to your site and your profit margin. How to get these number?   To […]

Find Good Keywords with the Search Term Report

Looking at data is a powerful way to take wiser decisions. Even experienced marketers sometimes fall victims of false assumptions and conservative approach. The more analytical approach to PPC I adopt the clearer I get to see through the eyes of the customer. Data, when used well can draw a very precise picture of your […]