Monthly Archives: June 2017

Why people are not buying from your website?

Ever wondered why people put goods in the shopping basket on your website and then abandon? Or even worse, they click on your expensive PPC ad and then leave your carefully written landing page and click the back button straight away. The answer is simple – they don’t know you, they don’t trust you, they […]

How to make the best out of your data?

data-ppc-reporting

Having big amounts of data is one of the greatest benefits of platforms like Google AdWords, Facebook and LinkedIn. However, not all marketers can take full advantage of it, because, let’s face it – it can be overwhelming. The amounts of reports and graphs we can access is so big, that we sometimes wonder where […]

Six simple steps to automate your AdWords PPC

automation-ppc

  Managing an AdWords account can be really time consuming and unproductive if only done manually. Google is working on multiple ways to make the process automatic and eventually will replace all manual settings with ready automation. To be prepared for this change when it happens, it would be great to start using automation now. […]

How to use Google Inventory Ads to increase sales in store?

google-inventory ad

Local inventory ads are a variation of Google Shopping Ad. They show products from your nearest physical store to mobile device users. Currently this feature is available just for retailers in US, UK, Germany, France, Japan, and Australia. If your country is not listed, you can contact Google from this form.   How does a […]