Monthly Archives: April 2017

How to Help Facebook Meet Their Goals to Meet Yours

Facebook ads remain a bit of an enigma for many advertisers, Still relatively new and developing very fast, there are less common rules to win with Facebook and often it goes to just constant trial and error work. Getting the right approach might be easier if only you can step in Facebook’s shoes for a […]

Ad Extensions – Your Secret Best Friend on Google?

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I know we started exploring very exciting topics recently – video, email, display ads, social media, but today I will get down to some nitty-gritty AdWords stuff we tend to underestimate, however it can really make our lives easier and help us win auction after auction – the ad extensions. I briefly mentioned this before […]

Remarketing with YouTube in 3 Steps

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YouTube is the favourite channel of millennials and an absolute must for a marketer if they would like to reach younger audience. It’s a music, fun, social causes, inspiration, how-to channel and 1,300,000,000 users community. Even though it is a part of Google’s Display network, YouTube is more of a search engine in itself. It […]

How to Make Great Display Ads with No Special Knowledge

 So far I have been talking a lot about search and social media ads. However one of the first thing people think of when hearing digital marketing is banners. Let’s face it, almost every website we regularly visit is showing display ads. There are plenty of opportunities to get this ad format wrong, but don’t […]