Monthly Archives: March 2017

How To Match the Right Facebook Ad Format to Your Marketing Goal

Facebook’s efforts to get more attractive to advertisers are resulting into multiple new ways of advertising. Recently we heard forecasts that in the middle of 2017 it will hit the limit it has set on the number of advertisements that can be shown in the main app’s news feed. (read more) Recently a survey shows […]

The Five Steps That Will Improve Your AdWords Performance in 20 Minutes

When we talk about PPC and Google we tend to look for the newest solutions, the hacks and tricks, the upcoming beta products, but many of us forget to do the basics first. Here are few of the basic things you can do right now and improve your account, before heading to the complicated stuff: […]

How to Excel Your Branding with Digital

Digital marketing is no longer a separate channel aside from the traditional ones, it is surely becoming the norm and successful company are leveraging from improving every point of their customers’ journey online. Companies can leverage their branding with digital immensely. What are the main mechanisms for creating a strong brand online? Creating Value. Creating […]

The Three Keystones of LinkedIn Paid Advertising – How to Maximise Your ROI

Advertising on LinkedIn does not seem to be the hottest topic around when it comes to PPC, as is it is limited to certain amount of industries which find relevant audience there. Besides Recruiting, LinkedIn can be a very powerful tool for tech start ups for businesses building awareness for their solution, education platforms(online and […]

Ethical Targeting Online and Why Facebook Has a New Ad Setting Policy

If you are an online marketer for a Real Estate, Job Recruiting or Loan Provider’s business, you have probably come across a new error message  in your Facebook ad settings. Now if your ad contains any terms relating to these three sectors, you may be carefully scrutinised before having your ads approved. The reason: multiple […]

5 Steps to Get Your Way with Gmail Ads

Google offers the most exciting and diverse platforms for PPC advertising at the moment. One of the often neglected ones by many marketers is the Gmail ad or the Gmail Sponsored Promotions it used to be called. Here are a few great ways you can implement Gmail advertising and get going with your PPC: Start […]

3 Google Remarketing Strategies for Success

Remarketing, or retargeting, is a term which is becoming hotter and hotter in the digital world. What it basically means is placing a cookie, which is a small piece of data sent from your website and stored on the user’s computer by the user’s web browser. If you are thinking about boring banners chasing you […]